Behind Our 2026 Rebrand

Early this year we quietly started reworking how ILUZTAR presents itself online — new layout, new typography, a calmer color palette. Here's the thinking behind it.

Why We Rebranded

The old site grew organically over a few years, feature by feature, and it started to show. We wanted something that felt as considered as the illustrations themselves — less clutter, more room for the work to speak.

What Changed

• A cleaner grid-based layout across every page
• One consistent type system instead of several mismatched ones
• Faster load times and simpler navigation
• The same commission process and pricing — nothing about how we work changed

None of this changes what we actually do day to day: hand-drawn illustration, branding, and photo editing, still with zero AI in the process. It's just easier to see now.